By Rachel Anderson – A London-based journalist and copywriter who has spent greater than twenty years writing about science, meals, and the surroundings.
London has no scarcity of quirky, artistic points of interest, and the Twist Museum is among the newer spots vying for consideration. It guarantees vibrant rooms, intelligent illusions, and interactive installations that play with the best way the mind processes what it sees.
However with so many immersive experiences popping up across the metropolis – and loads of methods to spend your hard-earned cash – it’s truthful to wonder if the Twist Museum really lives as much as the hype. Under is a better take a look at what the museum affords, what to anticipate inside, and whether or not it’s price including to your London itinerary.
What’s the Twist Museum about?


The Twist Museum is an immersive attraction in London that performs with the best way individuals see and make sense of the world. As an alternative of conventional shows, it’s crammed with hands-on rooms, mind-bending illusions, and quirky visible methods designed to make guests cease and say, “Wait … how does that work?”
Every area highlights a distinct side of notion – from color and perspective to movement and scale – exhibiting simply how simply the senses will be fooled. It’s half artwork set up, half science lesson, and half playful expertise for anybody inquisitive about how the thoughts interprets actuality.
Is the Twist Museum London Value It?


Sure, however not if you happen to’re searching for a shallow, dopamine-fix-style immersive expertise – the type you’re accustomed to going to only to maintain your youngsters preoccupied throughout the holidays and take a couple of fascinating pics to indicate the world that you just did one thing “thrilling” throughout half time period.
Most of the time, these sorts of immersive experiences simply find yourself overloading your senses, educating you and your youngsters little or no, and leaving each you and your pockets feeling barely empty inside. The Twist Museum isn’t like that.
A Nice Shock

Cynically, I anticipated Twist Museum London to be precisely like this, and so – anticipating a sensory overload – I packed my headache tablets simply in case. Fortunately, I didn’t want them.
Whereas it does have the odd “selfie-inspired” function, similar to a walk-in kaleidoscopic tunnel, Twist Museum London, because it seems, is each surprisingly academic (holding the eye of even essentially the most burnt-out 40-something perimenopausal mum) and calming.
I realized that Twist is, in actual fact, an acronym for the phrase “The Means I See Issues.”
That is good for an exhibition whose prime focus is educating you about precisely this: how your thoughts and your eyes collectively understand pictures and objects – and the way generally they see issues that aren’t really there.
We’re inspired to study extra about optical illusions, each by the physics of the human physique (the mind, the attention, and the way they interpret data) and thru physics normally.
Interactive Studying

So, Twist Museum London is a improbable, interactive means of studying a bit about physics, biology, and artwork. As an illustration, we’re taught about a few of the methods during which our brains and eyes interpret (and generally misread) the form of colors, strains, and patterns seen in optical illusions that resemble the artworks of the well-known (and London-born) op artwork artist Bridget Riley CBE.
Physics was at all times my worst topic at college, however had it been defined and demonstrated to me as cleverly as Twist has carried out, I positively would have been in a position to higher clarify – in my work as an environmental journalist – how indoor crops are being grown and lit utilizing totally different mild wavelengths to affect particular elements of progress and improvement.
Take Twist’s room filled with umbrellas, for instance. When the room is crammed with solely yellow mild, the umbrellas both replicate or soak up this yellow mild, and they also seem both yellow or black. However when the room is crammed with “regular” white mild – which comprises numerous totally different wavelengths – the umbrellas replicate again this better vary of sunshine wavelengths and seem in all colors of the rainbow.
Placing Senses to the Take a look at

Different senses similar to odor, listening to, and contact are additionally put to the check. The exhibition explains by a few of the displays how your thoughts can generally play methods on you, and at instances even provide you with a sixth sense, nearly. Do you know, for instance, that 90% of individuals (with out trying) can inform the distinction between the sound of sizzling water and the sound of chilly water operating–purely primarily based on life expertise?
The museum explains that when water is heated, it turns into much less viscous, which impacts how the water splashes when it goes into the cup and the noise it makes.*
And, talking of cups of tea … I assumed I is perhaps in determined want of a cuppa after visiting this museum (which doesn’t have a café however, being situated within the coronary heart of the consumerist cacophony that’s Oxford Avenue, arguably doesn’t really want one).
Surprisingly, a go to to this museum has the identical calming impact as a tea break. The “twist” on this plot is that Twist Museum London’s participating environment makes you are feeling totally calm, impressed, and just a little bit extra educated than you have been earlier than.
Good to Know
P.S. The members of employees are very useful and pleasant, the bathrooms are clear and well-signposted, and the free lockers on your coats are tremendous helpful.
FAQ’s

How lengthy do you spend within the Twist Museum?
Most guests spend round 60 to 90 minutes contained in the Twist Museum. Should you like taking pictures, studying the reasons, or interacting with each set up, you would possibly stretch nearer to 2 hours.
The Twist Museum is usually a self-paced expertise, so you may transfer as shortly or slowly as you want.
Is Twist or Paradox Museum Higher?
Each points of interest concentrate on illusions and notion, however they provide barely totally different vibes. Paradox Museum is extra like a standard phantasm museum with an emphasis on picture alternatives. Twist Museum, then again, leans extra towards art-meets-science, with rooms that encourage exploring, touching, and experimenting, with a extra structured vibe.
Each points of interest supply enjoyable illusion-based experiences, however they every have a distinct type. The Twist Museum tends to really feel extra artistic and immersive, mixing artwork, science, and hands-on installations in a means that encourages you to discover moderately than simply pose for pictures. The areas are extra assorted, and lots of guests discover that Twist affords a deeper take a look at how notion works – not only a sequence of picture ops.
Paradox Museum is pleasurable too, particularly if you happen to’re primarily after quirky footage, however it’s a extra predictable walkthrough.
Should you’re selecting between the 2, Twist Museum often feels just like the extra distinctive and thought-provoking expertise, particularly for anybody who enjoys interactive artwork, sensory play, or studying how the thoughts interprets the world, and general it has higher on-line evaluations.
What age is the Twist museum appropriate for?
The Twist Museum is appropriate for all ages, however it tends to be most participating for teenagers, teenagers, and adults who can perceive and respect the notion ideas being demonstrated.
A lot youthful kids will actually benefit from the vibrant rooms and illusions, however some installations could go over their heads. It’s family-friendly, however not particularly designed for toddlers.
Do you could e-book the Twist Museum?
Reserving forward is strongly really useful, particularly on weekends, faculty holidays, and peak journey seasons. Stroll-ins are generally out there, however time slots can replenish shortly.
Reserving prematurely ensures your most popular entry time and often helps you keep away from ready round. One of the best ways to purchase tickets is thru the museum’s official web site right here: https://twistmuseum.com/book-tickets/.
Costs begin from £20 for youngsters and £24.50 for adults. The museum is free for toddlers 0-3. High tip – on-line reductions of round 15%-20% are continuously out there if you happen to e-book instantly on their web site.
*That is primarily based on analysis carried out in 2013 by a workforce of scientists working on the College of Oxford and on the London promoting agency Condiment Junkie.
